In the 11th of August, a Monday, in the eve of the publishing of Itaúsa‘s quarterly balance sheet, the CEO, Alfredo Setubal, and the CFO Priscila Grecco, were getting ready to rehearse the presentation they would make to investors the following day. The ritual is commonplace for publicly traded companies. But, in Itaúsa’s case, the publication of results is an event of great proportions: It involves wide stages, illumination, and filming crews for livestreaming, videocast recordings, and many highlights for social media.
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